Bad ads either don't get the original point across to viewers or is so busy that the point is lost.
There are so many glaring problems with the following ad. It's pushing cigarette use and the images, at first glance, seem to be saying that smoking a Lucky Strike cigarette will make you an athlete. Also, it may be less irritating to the throat but not the cancer cells its tickling.
The next ad is another bad one. Visually, it doesn't make sense. I know what the point is but it the girl at the top is unnecessary. The bold text in the middle can go. A picture of the resort with attractive people lounging around is better than this half and half split.
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